Rhode Beauty
Listening Blog Post: Rhode Beauty Why I Chose This Brand? When I was looking for a brand to study, I couldn’t look past Rhode Beauty . It is everywhere on social media right now. As a student, I am interested in how Hailey Bieber turned her fame into a massive business. Most celebrity brands are just a "flash in the pan"—they get famous for a minute and then disappear. But Rhode has managed to stay popular and grow into a giant in the beauty world. I wanted to see how they keep people excited without just relying on Hailey’s name. Background Rhode Beauty is a skincare and makeup company started by Hailey Bieber. They focus on "glazed" skin—that super-hydrated, glowing look. Their goal is simple: to sell high-quality, effective skincare products that feel like a treat but don't cost a fortune. They don't try to save the world or make huge, loud statements. Instead, they focus on being the "cool" brand that everyone wants to have in their bathroom...